Hello — I'm Anastasia.
A commercial photographer and art director with 8+ years of experience across fashion, editorial, and product work for European brands.
My journey began in Odesa, in southern Ukraine, and now I split my time between Berlin and Barcelona, working with clients across Europe.
I'm drawn to brands with a clear identity and an interest in how images shape it. My work spans editorial, e-commerce, and campaign content for fashion, beauty, and lifestyle — from concept and lighting design through to final retouching. Alongside the photography, I direct visual content and contribute to social strategy, so what I create sits within a wider brand language rather than apart from it.
My process leans heavily on pre-production: clear briefs, strong references, and a real conversation about what the image needs to do. The result is work that's both considered and commercially useful.
For collaborations and commissions, reach out at
reach@anastasiastoianova.com.
reach@anastasiastoianova.com.