Art Direction and Photography
The concept and visuals were created to align with the venue's needs and target audience. I crafted a friendly, edgy, and inspirational tone of voice for the social media narrative. The mood and colors of the photographs were chosen to match the brand’s color scheme. Here is a short example showcasing the variety of visual content I created for a bar, including photos of dishes, drinks, processes, and team members. The purpose was to develop a close-to-audience way of storytelling with an artsy touch as a majority of guests were freelancers or/and artists. The owners aimed to build not just a business, but a vibrant community of young creative people.
